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Buyers Journey


When you listen to buyers describe the behind-the-scenes process they undertook to evaluate options, eliminate contenders and settle on their final choice, then you will be able to target the most influential buyers at each stage of the decision with resources that help them see your approach as a perfect fit for their needs.

We want to hear the buyer talk about who was involved in the decision and what resources, peers, consultants and references did the buyer trust and utilize to evaluate options.


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