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Circle of Influence


When you listen to buyers describe their buying decision you have a chance to peer inside the inner workings of their companies, discovering the critical influencers and the issues and challenges that are never revealed during an active sales situation.

We want to know which influencers were involved at each phase of the decision, what steps they took, the factors they evaluated, what they did to arrive at their conclusions and how much influence each of them had over the final decision.


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