Know Your Buyer

 

“Before we take a dime of your money, we conduct an interview with one of your lost deals, at our expense. As we share the results from that interview, you can understand exactly what you’re paying for and we can determine how difficult the job is going to be”.

Gordon Hogg, President/CEO INSIGHThought


 

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KNOW YOUR BUYER

“Before we take a dime of your money, we conduct an interview with one of your lost deals, at our expense. As we share the results from that interview, you can understand exactly what you’re paying for and we can determine how difficult the job is going to be”.

Gordon Hogg, President/CEO INSIGHThought

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Subject

Q1: Do you know what triggers some buyers to look for a solution like yours?

Q2: Do you know what specific business drivers and personal outcomes buyers expect to achieve?

Q3: Do you know what perceived barriers could prevent buyers from choosing your solution?

Q4: Do you know who influences a purchase and what influence they have over the final decision?

Q5: Do you know what precise criteria buyers use to evaluate a solution like yours?

Q6: Do you know where buyers go to research options and evaluate a solution like yours?

Please include any additional information below about your specific buyer insight requirements:

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